the TEAM

Lloyd Heinrich

CEO, Founder

As an entrepreneur with a wide ranging strategic background, Lloyd is passionate about climate action and strongly believes that the next set of the worlds largest companies will be tackling this most critical challenge head on. MetroElectro is the latest in a set of successful businesses Lloyd has built. He was the Founder and CEO of a consumer facing marketplace that grew to nearly $40m of revenue over a 5 year period between 2018 and 2023. Prior to this he was the GM of Strategy and New Business (growth) for Redbubble and worked closely with the founder/CEO to take the company public in 2016.

Lloyd spent an extended, 5 year period at global strategy consulting firm BCG, specialising in infrastructure (mining) and retail. Having seen the early days of the climate change debate as an Environmental Engineer, Lloyd was involved in building a number of businesses focused on water sensitive urban design. He went on to become increasingly interested in business development and strategy and as such undertook an MBA at Melbourne University. Post MBA, Lloyd joined global tier 1 management consultancy Boston Consulting Group (BCG) where he worked for 5 years on a range of projects from early childhood development, retail turnaround and property strategy through to mining and logistics. He left BCG to join Coles supermarkets and seed the early iterations of online groceries and liquor. 

Marie Cheong

Director

Marie is a Founding Partner of Wavemaker Impact, the first VC backed  climate tech venture builder in SouthEast Asia. Wavemaker Impact co-founds start ups with experienced entrepreneurs with the aim of building a portfolio of scaleable companies that can abate 10% of the global carbon budget. Marie has worked with over 20 entrepreneurs to help them build their businesses. In the last two years, Marie has focused exclusively on launching climate tech startups in Southeast Asia and is passionate about increasing the pipeline of women founders in the sector.

Prior to joining Wavemaker Impact, Marie led the Venture Build program at ENGIE Factory, where she was responsible for building a portfolio of 10 climate tech ventures valued at over US $8m at pre-seed round. Marie was also the general manager at a SAAS startup and a senior member of KPMG’s Digital + Innovation team. Her career also includes stints in management consulting and in a construction company where she specialised in operations strategy, business development, cost reduction and process improvement.

Monique Conheady

Principal advisor

Monique brings a wealth of experience as a successful founder, corporate executive, investor, and board director, and has spent 25 years working to mitigate the climate crisis. She was co-founder and CEO of Flexicar, Australia’s first carshare service, which she sold to Hertz Car Rental. She was also co-founder of DC Power Co., a crowd-funded energy retailer for grid connected solar PV households.

Monique is currently the chair of JET Charge, Australia’s leading EV charging infrastructure business; a board member of the Victorian Environment Protection Authority; a director of Phantm, a natural materials solutions lab; a Senior Industry Fellow with RMIT Forward, RMIT University’s Centre for Future Skills and Workforce Transformation; and the inaugural Chair of the Cremorne Digital Hub, Victoria’s digital ecosystem gateway. Monique is a Venture Partner of Wavemaker Impact.

Mattia Buffoli

Head of Engineering

MetroElectro’s first hire, Mattia Buffoli, heads Engineering, design and project delivery. Mattia has recently completed an MBA at Melbourne Business School and is an experienced Management Engineer. He has significant experience in process design having worked for Fiat-Chrysler for seven years across industrial design, process engineering, manufacturing, strategy and operations. Mattia holds an undergraduate Engineering degree, a masters in Management Engineering and an MBA.

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